What Is Spam Score? (+ Best Practices to Lower Spam Score)

Spam Score

Spam Score is a metric developed by Moz that predicts the likelihood of a website being penalized or banned by search engines due to spammy or manipulative practices. It ranges from 1% to 100%, with a higher score indicating a higher risk of being flagged as spam. This score is based on a set of spam flags that are common among penalized sites, such as low-quality backlinks, keyword stuffing, thin content, and suspicious domain characteristics.

Focus on earning backlinks from reputable and relevant websites. Avoid link schemes, buying links, or acquiring links from low-quality sites, as these can negatively impact your spam score.

Ensure your content is high-quality, informative, and valuable to your audience. Avoid duplicate content, keyword stuffing, and overly optimized anchor text, which can trigger spam flags.

Optimize On-Page SEO:

Follow best practices for on-page SEO, including using relevant keywords naturally, maintaining a clean and user-friendly design, and ensuring proper use of headings and meta tags.

Improve Website Authority:

Increase your website's domain authority by consistently publishing high-quality content, earning natural backlinks, and engaging with your audience on social media and other platforms.